Re: [HACKERS] Dimaond Logo (was Globe...)

Hal Snyder wrote:

>
> jwieck@debis.com (Jan Wieck) writes:
>
> >     The first I've created has a diamond. It's on my index.
>
> I think this is the absolute best set of logo offerings yet.

    Thanks

>
> I like #2 best.

    And I #1 - maybe because I created that first.

> In #3, centering "Powered by" weakens the effect somehow.

    If  we choose the diamond as our logo, I'll create a bunch of
    permutations where "Powered by" and  the  diamond  are  left,
    center/as-o, right and we should vote on.

> Would it look less cluttered without the ORDBMS?

    Don't  know  - would be part of the permutations.  Would make
    it consume less space though :-).

>
> I've been speaking to one of the artists at work about logos. His
> description of a good logo includes the following:
>
> 1. Should be simple enough that it's recognizable when scaled down to
>    small icon size.
>
> 2. Should be recognizable from the shape of its silhouette. We should
>    know what it stands for even without standard colors and with
>    extreme contrast.
>
> 3. The shape should somehow suggest the entity that is represented.
>
> 4. Does not necessarily include the company name. This can be attached
>    beside the logo.
>
> His examples of good logos: AT&T "death star", the Apple logo. I'd add
> the FreeBSD logo as a third.

    Rules 1 and 2 are matched. Rule 3 - a diamond is hard, sharp,
    clear bright and more worthy than gold - matched.

    Rule  number  4  I  would  not  want  to  match. The spelling
    PostgreSQL (not  Postgres-SQL  or  all  the  other  spellings
    sometimes  used)  is somewhat special and thus should be part
    of the logo.

    My absolute  favorites  of  logos  are  the  ones  where  the
    font/colors+outline  associate  with the name. Write anything
    in that special curly way white on a red background  and  you
    have  Coke. Any 3 capitals written in blue stripes reminds on
    IBM. And my wife bought NIVEA in Tunis -  it  was  just  that
    blue  round cover with some arabic letters in white :-) - you
    can read that even if you can't identify one single letter.


Jan

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