Better way to compute moving averages?

I've been asked compute various moving averages of end of day sales by 
store.  I can do this for all rows with no problem (same query without 
the WHERE clause towards the end).  That query took 10-15 minutes to run 
over approx 3.4 million rows.  I'm sure they will want this information 
to be added to the daily end of day reports. I can run the query below 
(excluding the WHERE clause) but it takes almost as long to run one day 
as it does the entire dataset.  It looks like when I do the inner 
select, it is still running over the entire dataset.  I have added a 
"WHERE eod_ts > CURRENT_TIMESTAMP - INTERVAL '365 days'" (as below) to 
the inner query, which allows the query to run between 1-2 minutes.

Question 1)  This seems to work, but was curious if there is a better way.

Question 2)  Is there a way to specify a date, instead of using current 
date and current_timestamp, as a variable and use that in the query?  I 
know I can do that in my Java program
using variables, but wasn't sure if there was a way to do this with a 
function or stored procedure?


INSERT INTO historical_data_avg (store_id, date, avg7sales, avg14sales, 
avg30sales, avg60sales, avg90sales, avg180sales) (  SELECT t1.store_id, t1.eod_ts, t1.avg5sales, t1.avg10sales, 
t1.avg20sales, t1.avg50sales, t1.avg100sales, t1.avg180sales FROM (    SELECT      store_id,      eod_ts,
avg(eod_sales)OVER (PARTITION BY store_id ORDER BY eod_ts DESC 
 
ROWS BETWEEN CURRENT ROW AND 4 FOLLOWING) AS avg5sales,      avg(eod_sales) OVER (PARTITION BY store_id ORDER BY eod_ts
DESC
 
ROWS BETWEEN CURRENT ROW AND 9 FOLLOWING) AS avg10sales,      avg(eod_sales) OVER (PARTITION BY store_id ORDER BY
eod_tsDESC 
 
ROWS BETWEEN CURRENT ROW AND 19 FOLLOWING) AS avg20sales,      avg(eod_sales) OVER (PARTITION BY store_id ORDER BY
eod_tsDESC 
 
ROWS BETWEEN CURRENT ROW AND 49 FOLLOWING) AS avg50sales,      avg(eod_sales) OVER (PARTITION BY store_id ORDER BY
eod_tsDESC 
 
ROWS BETWEEN CURRENT ROW AND 99 FOLLOWING) AS avg100sales,      avg(eod_sales) OVER (PARTITION BY store_id ORDER BY
eod_tsDESC 
 
ROWS BETWEEN CURRENT ROW AND 179 FOLLOWING) AS avg200sales    FROM end_of_day_data    WHERE eod_ts > CURRENT_TIMESTAMP
-INTERVAL '260 days'    GROUP BY store_id, eod_ts, eod_sales    ORDER BY ticker_id, eod_ts  ) as t1  WHERE t1.eod_ts =
current_date
);