Re: We have Google Adwords Credit: How do we use it?

Josh Berkus wrote:
> All,
>
> Google has generously given us $200 worth of credit for purchasing AdWords.
> This is part of an experiment in new ways to support open source projects.
> Yaaay Google!
>
> So, how do we want to use the credit?  I'm thinking that we want to discuss
> the *specific* words off-list so to avoid outbidding.  Who wants to be
> involved in this?
>
>
I think we want to focus on areas where we don't have high organic
rankings.  Furthermore, we don't want to target current PostgreSQL users
- since they already know where to go for information...and have already
made their decision.

The big thing that comes to mind is targeting people who are looking for
competitive alternatives (Oracle, DB2, Sybase, ESRI) where PG can
present a compelling, cost effective case.  I'd list MySQL there too,
but I don't think that the case is as compelling (from a "cost
effective" standpoint ... despite what people say, IMHO MySQL is an
alternative/competitor to PG, albeit not a good one).

To make the $$ stretch we might want to look at less competitive
keywords, since the more competitive ones will either leave us on page 2
(or later) or saddle us with high PPC costs ($5 per click doesn't go
very far when you have a total of $200).

Just my 2 cents...

--
Chander Ganesan
The Open Technology Group
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