Re: A renaming analogy

On 9/3/07, Andrew Sullivan <ajs@crankycanuck.ca> wrote:
> Anyway, there's a very important thing to learn from the article
> about FedEx, which you dug up.  That is the importance of planning
> the change.  They planned well, did a lot of work, laid a lot of
> groundwork, and then had a big unveiling.  They also did it in time
> to paint correctly the new vehicles they had arriving, to minimise
> the time that the two versions of their name were hanging around.
> This all suggests to me that they weren't making the decision right
> before "going beta", but in time to co-ordinate with other items
> already in place.

Agreed.

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