Re: A renaming analogy

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От Jonah H. Harris
Тема Re: A renaming analogy
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Msg-id 36e682920709021723g4e0c8418q4456fa39011d5c73@mail.gmail.com
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Ответ на A renaming analogy  (Andrew Sullivan <ajs@crankycanuck.ca>)
Ответы Re: A renaming analogy  (Jim Nasby <decibel@decibel.org>)
Re: A renaming analogy  (Robert Bernier <robert.bernier5@sympatico.ca>)
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On 9/2/07, Andrew Sullivan <ajs@crankycanuck.ca> wrote:
> In thinking about the renaming issue, I remembered a case that is a
> good analogy with ours: FedEx.

Good analogy.

> The Company Formerly Known as Federal Express changed their name.  I
> can still recall their old slogan: "Federal Express: When it
> absolutely, positively has to be there overnight."  For reasons I
> don't know (but could probably learn if I spent some time doing the
> research), they concluded that they should re-brand as FedEx.  They
> had something going for them in that new name: that's what everyone
> "in the know" _already_ called them.

http://www.vizual.com/resources/nl/Nov03/article1.asp

--
Jonah H. Harris, Software Architect | phone: 732.331.1324
EnterpriseDB Corporation            | fax: 732.331.1301
33 Wood Ave S, 3rd Floor            | jharris@enterprisedb.com
Iselin, New Jersey 08830            | http://www.enterprisedb.com/

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