Re: Another reason to hate our name...

"PostgreSQL. It's easier to use than to pronounce."


--
Bruce Alderman
"It Seems to Me..." http://www.brucealderman.info/blog/
A candle loses nothing by lighting another candle.


> -------- Original Message --------
> Subject: Re: [pgsql-advocacy] Another reason to hate our name...
> From: "Liam O'Duibhir" <liamod@fast.fujitsu.com.au>
> Date: Thu, August 10, 2006 12:44 am
> To: devrim@commandprompt.com
> Cc: pgsql-advocacy@postgresql.org
>
>
>
> Hi,
>
> I share Devrim's view. As someone who is principally concerned with the business perception of PostgreSQL, as opposed
toits technical noteworthiness, I can't see a lot of point in attempting a rebranding exercise at this point in time.
Energieswould be better directed at marketing the product more aggressively, I feel.   
>
> The PostgreSQL 'brand', for all its awkwardness, is well established and phenomenally successful (though there is
infinitelymore that can be achieved). Its name is just not a strong aspect of its 'sales appeal'. There are plenty of
precedentsfor this with commercially successful products, in my subjective opinion.   
>
> I would rather see the debate move to just that, how to better present PostgreSQL's commercial attractiveness - cost
benefits,return on investment, strategic advantages etc...  
>
> Regards,
>
> Liam
>
> _____________________________________________
>
> Liam O'Duibhir - Product Manager - Open Source Software
>
> Fujitsu Australia Software Technology
>
> 14 Rodborough Road, Frenchs Forest NSW 2086
>
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>
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>
> http://fastware.com.au/postgresql.html
>