Re: A cohesive sales message
От | Josh Berkus |
---|---|
Тема | Re: A cohesive sales message |
Дата | |
Msg-id | 200401081032.10981.josh@agliodbs.com обсуждение исходный текст |
Ответ на | Re: A cohesive sales message (Peter Eisentraut <peter_e@gmx.net>) |
Ответы |
Re: A cohesive sales message
("Keith C. Perry" <netadmin@vcsn.com>)
Re: A cohesive sales message (Peter Eisentraut <peter_e@gmx.net>) Re: A cohesive sales message (Jussi Mikkola <jussi.mikkola@bonware.com>) Re: A cohesive sales message (Rob Napier <rob@trafficofficemanager.com>) |
Список | pgsql-advocacy |
Folks, IF we could get back on topic for a minute ... not that the discussion of copyright infringement isn't interesting, but in the meantime Rob has been left hanging. To quote Peter: > Marketing material needs to be made with a specific purpose in mind. So > before you create something, you need to ask yourself who the audience > is and who will carry it to that audience. > > Likely audiences in the near term are guest at expositions and > conferences. Flyers (to pass out) and posters (to decorate) are the > obvious types of material for these occasions. So talk to t Absolutely. The posters are easy from a *content* perspective; all it requires is a logo & name and our motto ("The world's most advanced Open Source database"). Aside from the design, our main challenge is deciding how many languages to do posters in. For flyers & brochures, I see three audiences. At conventions like OSCON and PHPCon, we will be talking pretty much exculsively to fellow geeks, and our materials should focus on the technical and community benefits of PostgreSQL in a buzzword-free way. They should answer the questions "What can I do with PostgreSQL that I couldn't do otherwise? What resources exist to help me work with PostgreSQL?" The second audience shows up at conventions like Linuxworld and Macworld ... the suits. These people, in my experience, are mostly interested in being reassured that they won't be fired for choosing PostgreSQL over MSSQL or Oracle. For them, we'd mostly want testimonials, and buzzword-compliant lists of features and comparisons. These materials should answer the question "Is PostgreSQL equal to major proprietary databases?" The third audience is the press. Depending on the reporter and the story, most of what they want to know can be answered with the materials for either of the two groups above (more the "suits" than the "geeks"). However, they will also want the answer to the question "What is PostgreSQL? Where did it come from?" which would include a brief history and an explanation of ORDBMS. Ideally, I'd like to find a way to condense things down to two "packages" -- a "geek" and a "non-geek" package. Opinions? Thoughts? Rude noises? -- -Josh Berkus Aglio Database Solutions San Francisco
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