Re: Wanted: new project slogan

On ons, 2010-02-03 at 10:42 +1100, Rob Napier wrote:
> So firstly, we should codify our marketing objectives. Then, and only
> then, should we be talking about branding.

Well, ordinarily you would expect a commercial development organization
to function something like this:

             --> Branding ---> Sales
            /
Marketing --
            \
             --> Requirements engineering ---> Programming

But the PostgreSQL world operates more like this:

             -- FUD <--- Random users <........................
            /                                                 .
Advocacy <--                                                  .
            \                                                 .
             -- Release notes scramble <--- Random hacking <...

Which is why from a traditional marketing perspective, nothing we do
makes a lot of sense. ;-)